Next from Apple: iDentity Theft
2 Jul
Everybody’s doing it! Emailing Fake Steve Jobs then blogging about it, that is.
This guy did it. Why, just last week, my friend Jon did it. But those who believe themselves touched by the golden hand of celebrity correspondence can rest assured: Apple confirms that all responses from steve@mac.com are fake.
I admire the chutzpah of reaching out to Steve-o in the first place. Emailing steve@mac.com is equivalent to writing, say gaga@ladygaga.com. Or fidel@cu.gov. Just a wild shot in the air, one that you assume will be met by an intern or personal assistant several levels of safe remove from the chosen one it was intended for. But maybe, just maybe, it might instead be read from the personal inbox of some oh-so-famous and powerful personality.
Fake Steve Jobs’s answers are always succinct without being curt, unfailingly supportive of Apple without sounding like a bot, and sans salutation or sign-off: just exactly as you’d imagine an actual email from him would be. Unlike other recent celebrity internet impersonations, Fake Steve Jobs isn’t a parody but careful, close representation.
With ever increasing avenues of anonymous personal expression on the internet, celebrities can expect more identity theft hijinks, not fewer. Which brings me to a question for you, EM!! readers: if you could start a fake blog as any celebrity, who would you pick?
I’d pick Les Grossman and detail his sensitive inner life and incredibly specific sensory experiences in a blog devoted to ginger ale. Ahhh: delicious, refreshing ginger ale!
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